Blogging and Micro-blogging on the Intranet Portal

Blogging and Micro-blogging on the Intranet Portal


Today the idea of ‘I am entitled to my opinion’ has oozed out to the extent that every person blogs and micro-blogs his/her thoughts and opinions. There’s been growth splurge in micro-blogging in the past few years. WordPress, Tumblr, Squarespace, Facebook, Twitter, and even LinkedIn have gained extensive popularity for blogging and micro-blogging. These platforms work as tools where individuals can speak, be heard and recognized for their voice. With this growing popularity, blogging in organizations, though at its infancy, has also slowly gained momentum.

Promoting blogging and micro-blogging within organizations can provide employees with an opportunity to share messages, ideas and proposals with rest of the teams in the organization.  Blogging within organizations can be used not only for discussing projects that are in progress, or posting queries and updates about products, projects or situations; they can also be used for expressing opinions and perceptions regarding the processes, systems, work culture, office events, etc.; thus, leaving a huge scope for improvisation. The idea here is to communicate opinion and perception, rather than information.

Using the intranet portal to recognize the employee voice within can result in fruitful business outcomes since it provides opportunity for open conversations between the employees. As a result, they can enable employees to connect better, break down hierarchical structures and enhance sense of belonging to the organization.

For instance, the CEO’s opinion can be shared with the entire organization on the intranet portal, and employees across verticals and horizontals can access, reciprocate, agree with or put down contradictory opinion(s) either through a short micro-blog or even a long, holistic blog. In this way, opinion of every person can reach ‘out there’ and be heard.

Some of the micro-blogging use cases are:

1. ANNOUNCEMENT AND UPDATES FOR EMPLOYEES: Most often than not, employees do not open emails that are do not appear urgent. So most times, the important updates are missed and hence responses delayed. Therefore, instead of sending out short one-liner mails ‘To All’, every employee can leverage the intranet portal to update the entire organization through a micro-blog. They may also be targeted to a select team.

2. SHARE TRAINING MATERIALS: Organizations can use the intranet to post links to videos and articles containing training materials. Every one accessing the intranet portal can go directly to the linked web pages (internal and external) and read/watch the material.

3. REWARD AND RECOGNIZE: Every person likes to be rewarded and recognized for his efforts, and when this is done publicly, the impact is even higher. So posting recognition of the work of a person that has shown exemplary effort in the form of a micro-blog on the intranet portal can boost the employee’s motivation.

4. ‘ANYONE UP FOR A CAR POOL’ AND OTHER QUERIES: Employees can micro-blog on the website for personal and professional queries, invites like requesting car pools from different locations or notifications like ‘the fax machine is out of order’ can be posted on short one-liners in the micro-blogs on your intranet portal.

5. GREETINGS ON SPECIAL OCCASIONS: Greetings on birthdays, anniversaries, holidays can be shared on a quick post on the intranet portal that gets generated to the entire team.

While micro-blogging can be used mostly for quick information-based notifications, queries, greetings, etc., blogging on the intranet portal has a wider range of use cases, as well as benefits. Some of which are:

1. BUSINESS IDEAS: While those who are higher up the hierarchy meet frequently to brainstorm and thrash out ideas for improving business and business models, those that are not involved in the entire process of discussing business ideas do not get an opportunity for the same. This becomes an opportunity lost, especially when the young and fresh graduates have innovative ideas but do not have a platform to share.

On the intranet portal for blogging, the person can conceptualize and share his/her ideas in a holistic and detailed write up. The idea can be picked up by business developers and leaders of the organization.

2. COMMENT ON CULTURE: It is said that people do not leave jobs, they leave managers; true. But, people leave cultures as well. If employees are provided a platform like an intranet portal where they can share their perception about the company and suggest ways to improve, the chances of attrition will be less. When voices of employees are heard and taken in to account and used to improvise, they are likely to feel valued and cared for.

3. LEARN FROM OTHERS’ KNOWLEDGE: Today many people share not only their opinions though blogs, but also their knowledge and learnings. An intranet portal as a platform for shared knowledge expansion through employee blogs is great way to reduce cost. In this way, one person’s learnings can be picked up by the entire team without having to invest on similar learning programs for rest of the employees.

4. IMPROVE ENGAGEMENT THROUGH GAMIFICATION: Gamification has emerged as an efficient method to align individual goal to organization goal. Having blogging as part of your intranet portal can be leveraged for developing products and services, while at the same time engaging the employees.

For instance, running a contest on ‘best blog for feature description for [a product/service that is soon to be launched]’. Instead of just a handful of people sitting in a closed room and brainstorming ideas, every employee can participate in creation of a certain idea. With the diverse range of ideas available in the form of blogs, product developers can pick up not a single idea, but put together a combination of ideas for product innovation.

Blogging and micro-blogging on a connecting and collaborative intranet portal can work as effective tool where employees can share thoughts, opinions and information with the rest of the team through the intranet portal. This will act as efficient method to involve employees building ideas around and crafting organizational goals and values.

Does your intranet portal play a role in sharing of ideas and communication within employees in your organization? If not, maybe you should try out an Intranet portal that enables your employees with seamless ideation on any device, today!

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Mayor Brain

Product Manager, Precurio

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